Leslie J. Chen

Hi there! Welcome to my page.

My name is Leslie and I am currently the Senior Director, Design Production & Program Management on the Marketing & Design team at Ride Jetson, the leading electric mobility company. I lead all internal and external creative output for two creative teams - Our Design team dedicated to the innovative product development and design of products and packaging and our Creative Services team dedicated to producing top notch content selling fun and exciting e-bikes, e-scooters, kick scooters, hoverboards, jetkarts, and more. I pride myself on cross-functional organization and communication between departments leading to successful execution of programs. I've been successful in many different industries: tech, entertainment, consumer product goods, experiential events, digital, retail, and more. I pride myself on my strategic and organizational abilities, keen attention to detail, and efficiency.

I was born and raised in upstate New York - Rochester, NY. I studied Business Management at Boston University's School of Management with a minor in Advertising and am fortunate enough to have a career that has given me the opportunity to live in 4 major cities: Boston, Chicago, Los Angeles, and New York City. Fun facts about myself: I love playing tennis, practicing the piano, reading, cooking, and listening to true-crime podcasts and documentaries.

Marketing Sales Operations Production Events

Resume

EXPERIENCE

2022-Present

Senior Director, Design Production & Program Management

JETSON ELECTRIC BIKE, LLC.

Led all internal and external creative output for Creative teams; In addition to leading the Creative Services team, led the Design team consisting of Industrial Designers, Packaging Graphic Designers, Visualizers, and Illustrators to develop innovative products and packaging across 10 e-mobility categories (e-bikes, e-scooters, kick scooter, hoverboards, ride-ons, and more), for in-store (Target, Walmart, Costco, Sam's Club, Amazon) and .com launches.

2021-2022

Director, Brand & Creative Services

Led Creative Services team inclusive of Art Director, Graphic Designers, Content Strategists, Photographer, Videographer, Photo Retouchers, and Freelancers to produce top notch, engaging content in the electric mobility industry. Guided creative development from concept through execution of materials developed for website, email, ads, social, retail (Amazon, Target, Walmart), in-store signage and fixtures, and experiential events.

2018-2021

Director of Operations

POP UP MOB, LLC. (EXPERIENTIAL MARKETING)

Redefined brand narratives through unconventional story telling by crafting experiential pop up retail stores and experiences driving +$5.3M in revenue in 2019. Developed strategic organization to the Business Development, Design, and Project Management departments for concurring experiential marketing programs. Clients: Nike, Samsung, Spotify, Neutrogena, Revolve, Marc Jacobs, Everlane, Shakira

2017-2018

Retail Marketing Manager

2015-2017

Associate Marketing Manager

2014-2015

Marketing Associate

NBCUNIVERSAL MEDIA, LLC. / FANDANGO, LLC.

Created the full life-cycle of Fandango’s national gift card program from strategy and product development to online and in-store marketing campaigns at Target, Amazon, Walmart, Sam's Club, CVS, Rite Aid, Best Buy and more to drive sales, brand awareness, and new user acquisition online and at retail resulting in +$100M.

Conceptualized and launched 15 D2C online promotions resulting in exponential e-commerce sales totaling +$15M (30% YOY). Developed brand marketing and creative asset launch calendars and implemented integrated strategies across operations, marketing, Social, PR, CRM, and affiliates to support gift card sales on web and mobile.

Tripled Business-to-Business (B2B) channel growth from 25% to 75% YOY by evaluating new partnership opportunities and launching new products. Performed in-depth monthly product sales analysis to determine highest performing SKU assortment and merchandising plan at retail.

2012-2014

Account Executive, Advance

VERIZON MEDIA

Strategized media plans tailored to SMB client’s budgets to meet advertising goals by incorporating marketing dynamics - demographic and psychographic targeting, brand positioning, and pricing models – into strategies. Collaborated with multiple product teams (Mobile, Sponsored Listings, Video, and Retargeting) ensuring solutions produced the most efficient and effective results.

2011-2012

Account Executive

LEVELUP / GRUB HUB, INC.

Launched LevelUp's mobile app loyalty program in Boston and Chicago closing over 200+ merchants. Acquired over 5,000 strong, active users by running promotional events and customer education programs within three months of inception. LevelUp was acqquired by Grub Hub, Inc. in 2018.

AWARDS & CERTIFICATIONS

2022

JETSON ELECTRIC BIKE, LLC.

Employee All-Star Award

Awarded for going above and beyond in my role - putting the company and colleagues first and exceeding the company's expecations.

2018

NYU Stern MBA Luxury &

Retail Conference Speaker

POP UP MOB, LLC.

Guest speaker alongside the VP of Men's at Dior and the Head of Omni-Channel at The RealReal discussing the changing retail landscap in "Bringing Retail Back Offline: The New Format of Retail."

2016

Unsung Hero GEM

(Going The Extra Mile) Award

NBCUNIVERSAL MEDIA, LLC. / FANDANGO, LLC.

Awarded for being an Unsung Hero. An Unsung Hero is defined as an employee who is a hard worker and selfless team player. He or she is most concerned about the greater good of the Company and the team.

2014

VERIZON MEDIA

Interactive Advertising Bureau (IAB)

Digital Media Sales Certified

Certified with the highest industry credential for digital media sales professionals by demonstrating knowledge and competency in 4 key areas: Comprehending the Digital Advertising Ecosystem, Selling Digital Media, Managing Digital Ad Campaigns, and Analyzing Campaign Performance.